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  SEMINAR - MODERN BUSINESS APPROACH TO INTERNET MARKETING & COMMUNICATIONS
 

MODERN BUSINESS APROACH TO INTERNET MARKETING AND COMMUNICATIONS

Darlet Logo.jpg Darlet Company Ltd. & Promoting International Collaboration - PIC PIC-LogoTwitter.jpg

 

VENUE: JB Belmont Hotel, Benjamin Mkapa Towers (Opp. Posta Mpya) - Dar es Salaam, Tanzania

DATES: June 11 - 15, 2012

TARGET: No more than 100 participants

LANGUAGE: English

BROCHURE: PDF File - Download Here

SEMINAR PROGRAMME: Word Document - Download Here

REGISTRATION: Online Registration

INTRODUCTION:
Emailing and digital media is a highly changeable medium with a potential for high returns on investment. This seminar will explain how the industry’s greatest practitioners use email to achieve their marketing objectives, and how you can execute successful campaigns with measureable results. Find out about the latest email best practices and emerging trends and learn how to integrate mobile and social media into your existing email programme. This seminar will lead you through how to assemble the building blocks of successful digital marketing campaigns.

"It's not the strongest of a species that survive, nor the most intelligent, but those most responsive to change." Charles Darwin

Digital marketing has been growing in use exponentially over the years. It is the one of the cheapest advertising methods to pursue, and can be the most cost effective approach to conducting a marketing campaign. We will discuss the various methods to obtain email addresses, send out html/text emails, track each email campaign's effectiveness, and use the data to fine-tune your email marketing strategy.

PROGRAMME DESCRIPTION
The 5 day programme will include analysis of sophisticated and up to date digital marketing techniques. Our advanced seminar recommends an approach that focuses on alleviating the underlying causes of weaknesses in trade and commerce in Africa before they arise, preventing threats where possible, and responding effectively where they remain. We aim to strengthen the capacity of marketing department and business strategies.

OBJECTIVE:
This seminar brings together a knowledgeable and technically advanced approach to digital marketing, offering attendees advanced and sophisticated skills. Upon completion of the Advanced Digital Marketing Programme, participants can be confident that they will be equipped with the necessary skills and knowledge to move onto the next level in their career and play an increasingly valuable role in their organisation.

CURRICULUM:

  • Introduction to Digital Marketing
  • Digital Africa Overview and Development
  • Marketing, Branding and Public Relations
  • Strategic SEO Planning
  • Web Site Best Practices
  • Competitive Intelligence
  • Data Collection and Building Mailing Lists
  • Information & Data Management
  • Excel for Managing Data
  • SMS, Mobile & Fax Marketing
  • Overview to Email Marketing
  • Introduction to Outlook
  • Plan and Execute Effective Email Campaigns
  • Design of Email Marketing Message
  • Overview of Microsoft Office Mail-Merge
  • Search Engine Optimizer SEO
  • Managing your Campaign
  • Social Media
  • Customer Relations Management
  • Introduction to Google Analytics

SEMINAR METHODOLOGY:
The programme is presented by Mr. Mark Street, our experienced email marketer’s whose experience and knowledge has been built up through the delivery of thousands of campaigns across a wide range of industry sectors. You will be provided with the transfer of knowledge and study material, containing copies of the presentation slides used and more detailed information on the topics covered. The training method will be very interactive and participatory using mixed approaches to professional and capacity building including lectures, discussions and presentations.

PROGRAMME OF STUDY:
There will be 8 academic study hours per day, five days per week - Monday to Friday - over the 5 day duration of the programme. The number of study hours amounts to 40 academic hours in total .

ATTENDEES:
Professionals looking to improve the results of their marketing campaign by going beyond the basics; Professionals who want specific knowledge and understanding of what the available digital technology offers and how it relates to the marketing industry and how to interpret that knowledge into successful marketing strategies; Participants seeking to advance their career and to constructively support the development of business or organisation.

REQUIREMENTS:

  • Must be proficient in English
  • Must have a laptop computer with Microsoft Office - Outlook, Word, Excel, etc.

REGISTRATION, FEES & PAYMENT:
Registration: Registration for only 100 participants can be accommodated. Pre-registration is required before 08 June, 2012. Please register through our Programme Coordinator:

Mr. Gilbert S. Kapya
Managing Director

DARLET COMPANY LIMITED
Head Office:
N.I.C Life House
Crn. Sokoine/Ohio St
Ground Floor, Wing C
P. O. Box 80510
Dar-es-Salaam, Tanzania

Mob: +255 (0) 784 682683
Office: +255 (0) 713 682683
Nai: +254 (0) 701 337228
Email: md@darletgroup.com
Email: gilbertkapya@gmail.com
Web: www.darletgroup.com
Blog: www.darletgroup.blogspot.com
Skype ID: gilbert.kapya

Internet Registration: Seminar Registration Form, or by email: info@promoting-intl-collaboration.com; promoting.collaboration@gmail.com

Registration Fees: The seminar registration fee of USD $ 50 which is non refundable. The registration fee is to be transferred to the organizer in order to complete the registration process and to reserve a place at this venue.

Payment: The seminar attendance fee is USD $ 850 per person (excluding registration fee). This fee covers seminar tuition, study material, coordination, refreshments at coffee breaks (morning and afternoon), plus an international buffet lunch over the duration of the programme.

ONLINE REGISTRATION FORM

CONTACT US FOR FURTHER INFORMATION ABOUT OUR SEMINAR

 

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